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Web Survey Bibliography

Title Survey says: new tools aim to ensure the integrity of online surveys.
Source Marketing News, 43, 19, pp. 20-21
Year 2009
Database EBSCOhost
Access date 18.08.2010
Abstract

The article focuses on developments in the way online surveys are validated. On September 29, 2009 the Advertising Research Foundation's Online Research Quality Council (ORQC) published a framework called the Quality Enhancement Process (QEP). Also discussed is the ORQC and U.S. Chamber of Commerce's development of a system that rewards survey respondents for their participation while eliminating self-interest incentives.

 

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Year of publication2009
Bibliographic typeJournal article
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Web survey bibliography - 2009 (509)

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